ETHICAL BEHAVIOR IN BUSINESS means conducting your business in a transparent values-based manner consisting of integrity, honesty, and respect that in turn results in outcomes comprising fairness, equity, and dignity.


The North Coast Ethics in Business Award is a vision of 2020-2021 Rotary District 5130 Governor Doug Johnson. DG Johnson strongly believes Rotary’s “Four-Way Test” and “Core Values” are closely aligned with the concept of Ethics in Business. He shares, “As Rotarians, we need to honor businesses that are doing things right. Too often our society and the media focus on businesses that have been subject to scandals.”

This Rotary Award program will honor those organizations demonstrating ethical business practice in the workplace, the marketplace, and their community. There will be four award recipients recognized for their demonstration of going beyond the expected to achieve excellence in ethical business practices.

The planning phase for the Rotary Ethics in Business Award program started in early 2020 during the COVID-19 pandemic. The District-wide 2021 Awards Virtual luncheon will be an inaugural event for this important multi-community award. Nominations for Awards were solicited from the public and the Award recipients chosen by a Blue Ribbon Committee of North Coast business leaders. Customers, employees, friends, and other stakeholders who have witnessed exceptional ethical behavior nominated companies and organizations.

The annual awards are coordinated by a committee of local business leaders and members of Rotary District 5130.

William F. Rousseau
Retired Elected Sonoma County Clerk Recorder Assessor
Committee Chair

Tom Boylan
Boylan Point Agency
Website & Marketing

Jim O’Grady
O’Grady Inc.
Ethics Sub-Committee

Robert Vandervelde
Napa Valley College, Dean of Arts & Science
Ethics Sub Committee

Cindy Denbo
District 5130 Public Image Chair
Media Outreach

Sylvia Bertram
Concept Consulting
Ethics Sub Committee

If you would like to become a member of the Ethics committee, or require additional information, email us.


  • Large Business – 51 and more employees
  • Medium Business – 16 – 50 employees
  • Small Business – Up to 15 employees
  • Non-Profit Organizations – Any number of employees

Initial Nominations:In order to nominate an organization we only require you to say who you are, who you are nominating, and a pretty simple “why.”

Accepting the Nomination: The next step is that our committee sends the nominees a few questions that they have to answer in order to accept the nomination. It is not an overly arduous questionnaire, 6-8 questions.

Initial Vetting of Nominee: Next we have a subcommittee that vets all of the organizations that accept a nomination and passes the top responses on to our Blue Ribbon Panel.

Blue Ribbon Panel: Finally, the Blue Ribbon Panel, which is made up of local business leaders, primarily outside of the Rotary District 5130, selects our recipients.


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