Proper use of the Rotary emblem
The Rotary emblem is the one graphic element that universally identifies Rotary clubs and their members in every part of the world. Whenever the Rotary emblem appears in print or electronic communications, it should be reproduced in its complete form as discussed here. (See the Manual of Procedure for detailed specifications of the emblem’s dimensions and proportions.)
The official Rotary colors are royal blue and gold or metallic gold. The Rotary emblem should appear in these colors on Web sites, in four-color publications, and in any other application where full color is possible. The table below shows exact color specifications. When reproduction in full color is not possible, the Rotary emblem may be printed in any one color, and the logo may appear in reverse on a single-color background. The emblem should never be printed in more than two colors.
|Rotary royal blue (or PANTONE® 286)
|Rotary gold (or PANTONE® 123 C [for coated paper] or PANTONE® 115 U [for uncoated paper])
|Rotary metallic gold (or PANTONE® 871) [This will only produce when printing the spot color on coated paper.]
|CMYK (process color)
Download the full RI Visual Identity Guide.
The Rotary emblem can be downloaded. In addition, you can order Rotary Logos on CD, with Rotary and Rotary Foundation logos including various program logos, through the online catalog or the international office serving your area. Read more about the legal guidelines for Rotary name and marks.
SPECIAL USES OF THE EMBLEM
For embossing and foil stamping, the reverse logo file may be used. Rotary does not supply files for embroidery purposes. When producing 3-D emblems, such as on a bronze plaque, follow the dimension specifications given in the Manual of Procedure.
When the full-color Rotary emblem appears on a light-colored or white background, the wheel should have a royal blue outline around the outer perimeter to allow for more clarity. If the background is a dark color, the blue outline should be removed. Both versions are available for download. In a one-color reproduction of the emblem, the outline should always be present.
The Rotary emblem should never be placed over a complicated graphic or photo that could obscure or distort the emblem.
Always reproduce the emblem at a recognizable size. The minimum recommended sizes are 45 pixels for Web sites and 0.5 inches in print.
IMPROPER EMBLEM USES
- Never delete the words “Rotary International” or any other elements of the Rotary emblem.
- Never add elements within the Rotary emblem.
- Never replace the text in the Rotary emblem with new text.
- Never fill in the center of the keyway.
- Never distort the shape or proportions of the Rotary emblem.
- Never reproduce the emblem in more than two colors.
- Never use non-Rotary colors in two-color reproductions.
- Never place over complicated graphics or photographs.
- Avoid frivolous use of the Rotary emblem.
- See What’s wrong with this picture? to take a quiz of common mistakes